SEO Copywriting works best when it caters for Humans and Search Engines
Use Long Tail Queries as Headings
Why am I Writing about SEO Copywriting? – Shame on me!
The Necessity of SEO Copywriting
SEO copywriting although important, is a frightfully dull subject to write about. It is basically repeating a phrase commonly known as a keyword at the right place throughout a web page to earn search engine love. In effect, it is copy whoring.
To try and inject a bit of interest into the subject of SEO copywriting I have inserted an impressive pair of boobs, toilet humour, sex, and managed to put in my desired keywords for SEO several times. See what I did there?
Without further ado and to and to put you out of your misery sooner, here are a few hard and fast rules about writing SEO copy which makes search engines reward your ‘writer of the night’ activities.
Your keyword should:
- Be in the Page Title
- Be in the URL
- Be in the opening paragraph / attention grabbing headline
- Be in a few places throughout the body
- Appear as variances of the keyword i.e. plurals, different phrases that mean the same thing, etc
- Be in the region of 1-2% keyword density
- Be in your header, title, and alt tags
As you can see it is no big deal. The only thing that can undo all your hard SEO copy whoring is a nerd sitting on top of a mountain. One algorithmic tweak and all of your hard work coming up with SEO copy that appeals to humans and search engine ‘robots’ (think Data, think R2-D2, and think Bishop (the Aliens android) and remove the ingenuity), and you have to rewrite everything.
So in a sense this post is a complete waste of time. The bullet points I have just cited could be out of date in a few minutes. In fact, give it a month or two, and the bullet points above will no longer apply. Why? Well, search engines despite earning gazillions through paid ads will need to make that little bit more. So the rules change and if you don’t jump you’ll slip from page 1 to page oblivion. Oh, and let’s not forget it will make the web a better place.
Ignoring my cynicism, the trick with SEO copy is to blend the keywords into your USPs. This is the benefits of what you sell and not the features. Do this on web pages you want search engine love for. This is the real skill of SEO copywriting. So here’s a tip:
When you create heading using H2, H3 etc aim for long tail keywords
Most search engine queries are questions: What is the capital of Sweden? How fast can a Cheetah run? What is the recommended keyword density of SEO copy? How do I become a good SEO copywriter? You get the idea. So by making a heading at least loosely similar to the query could see search engine love. Of course too much success and you’re spamming the search engine. Shame on you!
How can my blogs get search engine love?
Well I find putting in three headlines / takeaways which tell the reader what your post is about not only grabs the attention of humans, but also gives you the opportunity to show a bit of ‘search engine friendly cleavage’ by putting in some keywords. Entice the robots to give you a tick in the search engine box for keyword love. (The search equivalent of a pat on the bum!)
This was pioneered by the Mail Online. I would not recommend reading the Mail Online, but they do use their hooks well to keep readers reading.
I hope you’re SEO copywriting expedition was more satisfying than it was for me to write about it. If you’ll excuse me I had a big dinner.